Cookie Use Policy

Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary for the website to function and cannot be disabled without breaking core features. They are set automatically when you visit the site or use the booking widget.

• Session cookie: Maintains your active session as you navigate between pages, keeping your search parameters and vehicle selection intact during the booking flow.
• Security token: Protects form submissions against cross-site request forgery (CSRF). This is required for any booking or contact form submission.
• Cookie consent record: Stores your cookie preference so we do not re-display the consent banner on every page load.

Duration: Session or up to 12 months for consent record. These cookies cannot be opted out of while using the site.

Analytics Cookies

Analytics cookies help us understand which pages attract the most visitors, how users navigate from the homepage to the booking widget, and which car hire search terms bring travellers to our site. All data collected is aggregated and anonymised - we do not identify individual visitors.

• Traffic analysis: Records page views, time on page, and referral source (e.g. search engine, social media link).
• Conversion tracking: Measures how many users who searched for car hire dates proceeded to a confirmed booking, helping us improve the no-deposit booking journey.
• Error reporting: Flags broken pages or form errors so our team can fix them quickly.

Duration: Up to 26 months. You may opt out via the cookie banner or your browser settings.

Marketing and Retargeting Cookies

Marketing cookies allow us and our advertising partners to show relevant car hire promotions to users who have previously visited palermogo.com. For example, if you searched for an automatic rental near Palermo airport but did not complete a booking, you may see a reminder advertisement on a third-party website.

• Retargeting pixels: Used by advertising networks to identify return visitors and serve relevant car hire ads.
• Campaign attribution: Tracks which paid or organic campaign channel led a visitor to the site, so we can allocate marketing spend effectively.

Duration: Up to 90 days. You may opt out via the cookie banner or industry opt-out tools listed below.

Functional Cookies

Functional cookies improve your experience by remembering choices you have made on our site. They are not strictly necessary but make repeat visits more convenient.

• Language preference: Remembers the language you selected so we can display content in your preferred language on return visits.
• Currency display: Stores your selected display currency (EUR, GBP, USD) so car hire prices appear in the format you chose.
• Search history: Retains your most recent pickup location and date range to speed up repeat searches.

Duration: Up to 12 months. These can be disabled without affecting core booking functionality.

How to Manage and Control Your Cookie Preferences

Our Cookie Banner

When you first visit palermogo.com, a cookie consent banner will appear at the bottom of the screen. You may accept all cookies, decline non-essential cookies, or adjust your preferences by category. Your choice is saved in an essential consent cookie and applied immediately. You can revisit and update your preferences at any time by clearing your browser cookies and reloading the site, which will trigger the banner again.

Browser-Level Cookie Controls

Every modern browser allows you to view, block, and delete cookies through its settings. The exact steps vary by browser, but you will typically find cookie controls under Settings - Privacy or Settings - Security. Please note that blocking all cookies will prevent the booking widget from functioning correctly and may affect your ability to complete a car hire reservation.

• Google Chrome: Settings - Privacy and security - Cookies and other site data
• Mozilla Firefox: Settings - Privacy and Security - Cookies and Site Data
• Safari (macOS/iOS): Preferences - Privacy - Manage Website Data
• Microsoft Edge: Settings - Cookies and site permissions - Cookies and site data

Device-Level Controls

On mobile devices running iOS or Android, you can manage app tracking permissions and browser cookie settings through the device's system privacy settings. This applies to any browser-based interaction with palermogo.com from a smartphone or tablet.

Industry Opt-Out Tools

To opt out of interest-based advertising from participating advertising networks, you may use the following industry-wide opt-out portals: the Digital Advertising Alliance opt-out tool at optout.aboutads.info, the European Interactive Digital Advertising Alliance tool at youronlinechoices.eu, or the Network Advertising Initiative opt-out page at optout.networkadvertising.org.

Updates to This Cookie Policy

We may update this Cookie Use policy from time to time to reflect changes in technology, legal requirements, or the services we use to operate our Palermo car hire platform. When we make material changes, we will update the effective date shown at the top of this page and, where appropriate, display a notice on the site.

We encourage you to review this policy periodically. Your continued use of palermogo.com after any changes are posted will constitute your acknowledgment of the updated policy. If you have bookmarked this page, the URL will remain at palermogo.com/cookie_use.

This policy was last reviewed and updated in 2025 to align with EU ePrivacy Directive requirements and applicable Italian data protection legislation as administered by the Garante per la protezione dei dati personali.